MetalFX® and what is it?

According to the MetalFX® website, this is how they describe MetalFX®:

"MetalFX® Technology is a Universal Process and Spot Metallic Colour System that allows millions of metallic colours to be printed, all by adding only the one MetalFX® base silver ink to the usual CMYK mix.Previously, if a client required more than one metallic colour in their print job, the corresponding amount of spot colour inks would have to take up an extra colour pass each (one for gold, one for silver, one for metallic blue and so on). Due to the added expense, printers would often have to compromise or disappoint clients that wanted to use multiple metallic colours.

MetalFX®, however, enables an unlimited amount of metallic colours to be printed all at once and at no extra cost. All that is needed is a five-colour press. The process is therefore inspiring to designers, economical for brand owners and easy for printers, of which hundreds are enquiring about MFX® Licenses worldwide.

MetalFX® is a revolutionary concept for the printing industry and was born from an idea to create dazzling print effects, whilst minimising the cost implications often associated with the printing of metallic colours.

The system incorporates MetalFX® colour palettes in the form of a metallic colour swatch book and plug-in software which has been translated into a range of libraries for mainstream software such as Adobe Photoshop®, Illustrator®, Artpro®, Indesign® and PageMaker®, as well as Macromedia Freehand® and Quark_Xpress™. "

Now my thoughts on it are that this a cutting edge technology and can even replace your foiling that you currently are doing now. Right there you are seeing HUGE cost savings. Just make sure that you have a certified MetalFX® vendor and they know what they are doing. If you are looking for something and you want your marketing piece to be noticed shoot me an email and lets talk. my email is dustinh@spanglergraphics.com

Is printing coming to the end of its era?

I think many have contemplated this topic for quite a while now. But I believe what is going to happen is this:

Everything is going to 1 to 1 marketing. Being in the printing industry, I feel very strongly about this subject. I believe the printing industry will evolve to digital as well; small and large formats. This is what I mean. All printing presses will become digital, which means each piece of paper that comes out of the machine will be personalized to that persons interests. Not even one magazine will be the same, everything will be streamlined and personalized just for you. Heck, if you don't want to read on how to build your biceps this month, then the magazine will be focused on your quadriceps instead. If you are wanting to try new recipes for thanksgiving, then, you will have an article on new recipes for Thanksgiving. This will then be tied into the internet, which I call "CROSSMEDIA". You will take your personalized magazine, go to the PURL(Personalized website) site which you can check out discounts just for you or other articles that pertain to your interests. You will be fully connected to this magazine and be living the experience and not just reading an article that someone else thinks is interesting. They will work hand in hand. Essentially, everything that we do will be connected one way or the other.

Welcome

Hello everyone, I wanted to welcome you to my value added blogspot. First I want to thank you for being a customer of mine, it means a lot and I value your business.

What you will find here are different services that I can offer you, tools that you can utilize and information that can hopefully help you grow your business leaps and bounds.

Browse around and see what I have to offer,if you have questions about anything you can always just give me a call or send me an email, I will do my best to help out.

Happy Browsing,

Dustin Harris